Marketing Lessons from Elections Results: Lesson 1

Lesson 1: Listen to your customer or perish!

Congress erred into believing that it could afford to continue to provide electors freebies and choose to remain ignorant of the larger and substantially changing demand and preferences of the voters. Before, it could take stock of the situation it found itself in a situation where the party was facing a target customer-set whose preferences had changed. The voters had changed their preferences. They were no longer dependent on government to dole out of roti, kapda aur makaan. Instead, they wanted enabling infrastructure in terms of education, jobs and business enabling policies which was largely corruption free and bipartisanship.

The Congress party failed to assess this tectonic shift in the preferences of the Indian voters. The newly floated Aam Aadmi Party (AAP) and Modi-led BJP had somewhat been able to read the sentiments of this section of voters better.

Sssshhhh... SEBI casting its net on the Insider trader!!

New regulations being put in place by SEBI to silence the noiseless Insider Trading which is rampant in bourses

Indian bourses are not unfamiliar territories for insider trading. There has been an unstated assessment which holds weightage which mentions that movement in stock prices are substantially driven through such information. When the Rajat Gupta, the ousted director of Goldman Sachs was convicted of insider trading, this spectre of illegal handling of price sensitive information for the benefit of select individuals was splashed on global scale. 

India which had its own share of insider trading woes and recently the capital market watchdog, SEBI, is raising its defenses against possible breach of its security cover from wily market participants who might be sniffing at opportunities to circumvent rules and benefit from insider trading. It plans to bring even bureaucrats and judges into the ambit of its net. The idea of SEBI is to bring anyone who has access to price sensitive information which is not in the public domain to be brought into the net of regulations.

Rationale of Sharing Costs: Reliance and Bharti Airtel sign deal

Reliance Industries and Bharti Airtel ink agreement to share towers

Reliance Industries 4G rollout

Reliance Industries which is expected to roll out its much awaited 4-G services across the country has tied up with the largest telecom operator of the country, Bharti Airtel to share its telecom infrastructure. This move is expected to bring a number of advantages for both the companies.

Expected benefits to new-entrant Reliance Industries

The new entrant into the highly competitive market would save on its cost of investment and operations as it would start its operations riding on the shared telecom infrastructure of Bharti.